![]() ![]() “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology,” Asamoah added. Blige, The Weeknd, Coldplay, Bruno Mars and many others. Pepsi was the namesake for 10 years of halftime performances that featured Mary J. “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vice president of partner strategy, said in a statement. Terms were not announced, but analysts had expected the league to get at least $50 million per year for the rights. ![]() Blige, 50 Cent and Kendrick Lamar will be the last to perform the Pepsi Super Bowl halftime show. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.” Snoop Dogg, Dr. “Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, said in a statement. The multi-year sponsorship will begin with this season’s Super Bowl on Feb. The iconic Super Bowl Halftime Show is getting a major revamp.Īpple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ten seasons. Rihanna’s halftime show selection the latest sign of NFL’s social hypocrisy Megyn Kelly slams J.Lo, Shakira for ‘showing their vag’ at Super Bowl Massachusetts aims to launch sports betting in late January ![]()
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